Become a Sponsor

Our Audience

Core listeners: founders and startup teams, investors, business students and ecosystem partners.

Geography: Kenya-first, East Africa-focused with growing interest from pan-African and global audiences.

Behavior: long listen & watch-times on YouTube and Spotify episodes, strong engagement on stories that reveal tactical learnings and founder mistakes.

Sponsorship Opportunities 

Pick one or let us know your vision and we'll tailor a campaign.

1. Series Sponsor

Your brand presented as Official Series Partner for a season e.g. 25–50 episodes.

Host-read introduction + mid-roll mention in every episode.

Branded video bumpers on YouTube episodes and a dedicated sponsor segment once per episode.

Inclusion in our sponsor banner in episode show notes and newsletter.

Dedicated episode co-produced with your team (optional).

This is ideal if your target is brand awareness, product launches, thought leadership.

2. Episode Sponsor

Episode-level exclusive sponsor credit.

15–30s host-read pre-roll and 15–30s mid-roll.

Social clips featuring sponsor card and link in the episode description.

3. Host-Read Ad (Single spot)

30–60s scripted/unscripted host-read aligned to the episode tone.

Delivered with a natural storyteller voice.

4. Mini-Series/Branded Episode

A short, co-produced miniseries exploring a topic tied to your brand.

Includes research, interview booking, full editing and promotion.

Great for deep storytelling and category education.

5. Video + YouTube-First Package

Pre-roll mention on YouTube episodes, branded video bumper, 2 x short-form clips optimized for LinkedIn, Twitter (X), Instagram, etc.

For product demos, visual storytelling, demo days.

6. Event & Live Recording 

Host a live episode or panel with brand signage, tickets and sponsor mentions.

Branded on-stage segment and post-event content.

Ideal if your target is product showcasing, community-building, and lead generation.

Deliverables you can expect (standard for each package)

Clear deliverables table: episode airtime, number of host-reads, social posts, newsletter placements, etc.

A promotional calendar that aligns with your campaign windows.

Post-campaign performance report: downloads, plays, watch-time (YouTube), social impressions and qualitative feedback.

Creative revisions cycles for ads and scripts.

Pricing & pilot offer tailored to your vision.

Trial episode sponsorship or 3-episode series at an introductory rate.

Extra value: two bonus short-forms for social and a 30-minute strategy call to align messaging.

What great partners get (how we think)

Not just airtime, a story. We don’t believe in clumsy ads. Host-read integrations that feel like editorial: informative, honest and useful.

Long-term signal. Sponsors on early seasons become part of the show’s origin story, that association lasts.

Smart, measurable experiments. We run small, data-driven pilots and scale what works.