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Citizen TV is Kenya's most-watched television station...
Based on Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt.
Royal Media Services (RMS) had a licensed signal but a fragile foundation.
RMS earns its revenue from advertising. That position is now under pressure.
Somewhere over the Atlantic in 1986, a Pan American World Airways flight attendant picked up the intercom.
The Communications Authority of Kenya had directed GoTV to carry the free-to-air signals of Citizen.
Mzazi Willy M. Tuva had the concept of Mambo Mseto long before anyone gave him the chance to test it.
David stood inside a shop and listened to a till that stayed silent through what should have been the busiest hour.
Kenya had purchasing demand concentrated in hundreds of towns that formal retail had deliberately passed over.
He walked into a Nakuru court to stop his brothers from selling the family supermarket chain.
The deal would have made it the biggest East Africa's biggest economy.
They returned because the price held. They sent their neighbors because consistency, in markets that had never offered it, was the most remarkable product on the shelf.
A supermarket carries thousands of items on its shelves, and no retailer alive prices every single one of them lower than every rival.
As Chief Commercial Officer, Willy saw the building of mechanics of retail and walked away with Naivas' blueprint.
